As my long term readers know, I love books about failed companies and WeWork is clearly one of the most spectacular failures in the recent times.
The book focuses initially mostly on the founder Adam Neumann, who grew up in Israel and didn’t achieve much there before going to the US. There he started a first business trying to sell baby clothing which was not too successful. He then met his co-founder Miguel McKelvey in the elevator of the building where both were working. Co-founder Miguel was intrigued by the fact that Neumann used to walk around barefoot and talked to everyone.