Tag Archives: Mike Ashley

SportsDirect (SPD) – Bad PR but maybe good Capital Allocation ?

Already some days ago, I linked to an interesting write up from Wertart on UK retailer SportsDirect.

sportsdirect-com_logo

In general, I liked a lot of things at SportsDirect from a share holder perspective:

+ It is kind of “Owner operated” with an experienced management
+ Aldi/Lidl like business model (Some brands, own brands, “hard discount”)
+ good growth track record since IPO
+ very good profitability
+ looks cheap based on past performance

Of course there are a couple of issues as well:

  • it is retail after all
  • Brexit / GBP issues (higher import prices, potential issues with consumer confidence)
  • Bad PR (low wages, zero hour contracts, incidents)
  • some governance issues (related party dealings etc.)

Read more