Category Archives: Anlage Philosophie

Rubis SCA: Interesting French listed Special Situation with a Corporate Restructuring catalyst

DISCLAIMER: This is not investment advice. PLEASE DO YOUR OWN RESEARCH !!!!

Management Summary:

Rubis, the French listed Fuel distribution company, represents a potentially interesting Special Situation investment, despite (or because of) the current negative sentiment towards French stocks.

On the back of strong earnings momentum (6M earnings +18%), Rubis has almost no exposure to France and has recently announced to undergo a structural transformation from a disadvantageous SCA structure (similar to a German KGaA) to an ordinary stock corporation.

For normal shareholders, this is hugely positive despite a planned compensation for the former controlling shareholders. In addition, this opens up M&A opportunities which had been rumoured about for some time.

The share price so far has not reacted, most likely because of the perceived problems in France which in my opinion creates an opportunity for the opportunistic investor. The time that will be required until a potential M&A transaction will occur, will be nicely compensated through a 6% dividend yield.

Rubis Background

Historically speaking, Rubis is a rather young company, having been founded only in 1990 by a gentlemen called Gilles Gobin and then grew rapidly through many acquisitions, often buying small subsidiaries of large international energy companies.

Rubis is  a company that I came across several times in the past. It has a very interesting mix of businesses and geographies, but due to corporate structure issues (SCA, more similar to a GP/LP structure than a normal stock corporation) I never considered investing.

Effectively, the heirs of the founder through a 2,3% share holding were controlling the board and on top of that was able to charge a significant royalty on Rubis’ profit (in 2025 this was approx. 30 mn or 10% of Rubis net profit). The formula seems to give them a percentage of the annual share price increase but capped at 10% of the net income.

At the time of writing, Rubis is valued at around 3,6 bn market cap and trades at a relatively modest ~10,7 x NTM P/E which is clearly impacted by this unusual arrangement:

Looking at the long term chart, Rubis shareholders have done Ok including the dividend but the share price is significantly below the peak of around 60 EUR from 2018.

Rubis is French listed but has very little exposure to France

As there is “blood in the streets in Paris”, it is worth mentioning that Rubis sales have a pretty unique breakdown:

~50% of sales are in Africa

~40% in the Carribean

~0nly around 10% in Europe

The business as such is a mixture of fuel and LPG distribution, Renewable Energy and interestingly Bitumen distribution. Bitumen is a byproduct from refining oil and is used among others to create asphalt by mixing bitumen with sand and stones.

Rubis is the biggest Fuel distributor in Kenya which according to some sources is their biggest single market. This is a split of the fuel distribution business from their website:

This chart from the 2025 annual results nicely shows the extremely unique geographical  footprint of RUBIS:

The Renewables Energy business is a result of the 2022 acquisition of a French Renewables company called Photosol, which was widely criticized as too expensive.

Rubis also owned a terminal business, but sold that in 2024 to JV Partner and Infrastructure fund I Squared capital.

So in a nutshell, Rubis is not impacted much by the current situation in France.

Financing wise, they seem to have restructured their debt financing “just in time” in late 2025 with a syndicated loans facility that seems to have a 5 year term.

As the business is very cash generative, it looks like that they are also not affected by the recent widening of French spreads as they don’t have to issue debt for the next few years.

The catalyst: Corporate structure change

Now however, things seem to change and quite quickly: Rubis intends to become a “normal” company, most likely under the pressure of some prominent investors, such as the Bollore Group. My friend Graouilly has written about it here.

From a technical perspective, the former “GP” will receive an extra 12% of newly issued shares as compensation for giving up his special rights that included a royalty on Rubis’ net profit.

Rubis has scheduled an extraordinary shareholder meeting for December 9th where these changes including the capital increase shall be approved.

There seems to be some resistance among the larger shareholders that the compensation is too generous, but any lower compensation amount will be a positive for shareholders.

Share price:

Looking at the share price, we can see that Rubis is up ~11% YTD, which is in line with earnings growth that had been +18% for the first 6 months:

What I find interesting is that the share price didn’t react a lot on Monday’s surprise announcement, although all in all, this is quite positive for shareholders:

Similar cases in the past:

There was a very similar case in the past in France: Lagardere underwent the “same procedure”, also driven by behind the scenes activism from Boloré. The GP in that case got compensate by a share capital increase of ~8% but the shares jumped 10-15% after the announcement.

Subsequently, Lagardere was taken over by Vivendi by Vivendi and Lagardere Shareholders did quite well.

A somehow similar case was  Fresenius Medical Care, where Fresenius transformed FMC from a KGaA to a normal AG because they wanted to deconsolidate FMC and FMC subsequently performed quite well.

One can only speculate why Rubis didn’t move at all, but my guess is that the current riots in France and general Caution with regard to French stocks clearly plays a role here.

Good earnings momentum

Higher fuel prices are almost always good news for distributors and Rubis is no exception here. After  decent Q1, 6M numbers looked really good an dthe increased their guidance for 2026 significantly:

Investor base

Over the past few years, some prominent investors have disclosed stakes in Rubis:

The largest shareholder, Patrick Molis is  a French Business man active in logistics who started a first position in 2023/2024. He had been openly activist in the company for some time, demanding among other things a complete overhaul of the board.

At the same time, Vincent Boloré disclosed a 6% stake. Boloré is especially experienced in African businesses. He also seemed to have been involved in Rubis in the 1990ies and seems to know Molis from a couple of previous interactions.

The billionaire Dassault family seems to own its stake already a little bit longer since 2017 or 2018. I didn’t find a lot about Ronald Sämann but he also seems on board since 2023/2024 and was actually part of the supervisory board until early this year.

Graoully has some more information on this eclectic group of shareholders in his post.

In any case, I assume that those shareholders will most likely not just sit around and be happy to collect dividends but they will continue to press for change and even more so once the structure is cleaned up.

What would a PE buyer do with Rubis

Already in September last year, there were relatively specific rumours that PE firm CVC and energy trader Trafigura were interested in taking over the company.

As we have seen with my previous portfolio company DCC, especially LPG and fuel distribution are highly attractive businesses for PE companies as these businesses are stable, can be leveraged and there is still ample room for consolidation.

In Rubis’ case, those two businesses would be clearly the main targets. The Renewable business would most likely be sold to a more specialised renewable fund or energy company, although right now, there are quite some renewable assets on the market.

That leaves us with the Bitumen business for which the natural buyers would most likely be competitors like Colas or the Swedish guys

My “sum of parts” estimate for such a scenario would be at least 50 EUR per share based on recent transaction multiples including DCC. Although one has to mention that Rubis’ geographic footprint makes this analysis a little bit more difficult. For those more exotiv locations, the number of buyers is clearly smaller, however potential growth in these countries is also much higher than in saturated markets.

A quick win of any “activist” would in my opinion be to spin off the renewables business and leave the Fuel and bitumen business together which would be a veritable cash machine. This could also lead to a decent rerating of the stock.

Return expectations

Other than a direct M&A “arbitrage” situation, the current situation at Rubis is a little bit more fluent.

My base case looks as follows: I look at a time horizon of 18-24 months. Within this time horizon I expect to:

  • receive 2 dividends of ~6% each
  • expect that the stock will reflect the structural improvement after the AGM has approved the change in december which should lift the stock price between 10-20% (average based on similar situations in the past)
  • expect at least some discussions about potential bids from either strategic players (maybe Boloré himself) or Private Equity)

My estimate for a Pivate Equity “take out value” would be around 45-50 EUR per share.

So my overall return expectation for Rubis, including dividend would be in the range of +30% to +40% in the base case including dividends.

The bull case would be a little bit higher, the bear case would be the dividend yield only.

Pro’s & Cons

So let’s summarize the Pros and Cons for this special situation quickly:

  • Operational tailwind with 18% profit increase in the first 6M 2026
  • Clear catalyst with structural change but so far not priced in at all
  • Stock is relatively cheap and offers an attractive dividend yield of 6%
  • After the restructuring, high likelihood of “value accretive” M&A activities due to the presence of strong activist investors and already existing interest
  • almost no exposure to French economy as such and French bond spreads

+/-  in general negative sentiment towards French stocks which limits short term upside

  • exposure to FX fluctuations and Hyperinflationary jurisdictions
  • PV assets are maybe not so easy to sell at a good price right now
  • some residual risk that the restructuring will not happen or be delayed because of the amount of the proposed compensation

Summary & game plan

Overall, I find the set-up quite interesting as an “early stage” special situation, despite the exotic geographical footprint of Rubis.

The relevant dates are as follows:

From an operational perspective, Rubis will announce a Q3 trading update on November 3rd. I assume that this trading update will confirm the positive trajectory of the business. The upside case would be a further upwards revision of the expected 2026 profit.

The most important  step will be clearly the formal approval of the restructuring in the special AGM on December 9th. Maybe this triggers some revaluation already, especially if maybe the compensation for the former “GPs” can be reduced a little bit.

I would then expect over the course of 2027 that we see more discussions on how to “catalyze” the value of Rubis. Either through renewed negotiations with CVC and Trafigura or some other actions.

My “long stop” date for this will be Mid 2028. If nothing happens until then, I will get out in any case.

Overall, I find this set-up attractive enough to allocate a 2,5% position of the portfolio into Rubis at the current price of ~35,50 EUR per share.

I partially financed the position with further sales of STEF, which has much more exposure to France, high French interest spreads and high fuel costs.

CEWE Group CMD – More potential upside than I thought

DISCLAIMER: This is not investment advice. PLEASE DO YOUR OWN RESEARCH !!!!

Background/Follow up:

When I wrote the initial post about CEWE a few days ago, I didn’t know that CEWE actually held a Capital Markets Day for selected investors on the very same day that I was publishing my post. They didn’t disclose it on their Website or IR calendar either.

Anyway, in the meantime, the slides are online.

On the capital markets day they presented more background on the Kodak acquisition. In a nutshell, I can now better understand the rationale and see it as less opportunistic but more strategic than without that information.

I think there are clearly some risks with the Kodak Moments acquisition, but on the other hand, there seems to be also a plausible path for some extra growth on top of the rather slow growth in the past few years.

Here are a few interesting snippets:

Although there are no actual numbers, they project EBIT growth that in the first 2 years is double the organic run rate and up to almost 3x in year 5. As organic growth in the last years was more like 3-4%, this implies growth rates of 6-10% for the next 5 years which would of course be really great.

If growth would actually accelerate like this, then there is also a decent chance that the stock might get back to historical valuation ranges. So in the upside case, there is potentially much more upside than I thought initially.

One detail they seem to have mentioned only verbally is that Kodak Moments currently only charges around 50% per printed picture than CEWE. It seems that Kodak’s quality is also lower, but this is clearly a relatively simple lever for CEWE to increase prices (and quality) up to CEWE’s levels.

They also point toward some risk, where the regulatory approvals might be the most relevant ones:

From previous reports one can estimate that ~40% of Kodak Moment’s business is actually from Germany.

The attractiveness of the instant photo kiosk business

Another aspect that seems to have been mentioned in the call is that the “instant photo” business as such has been growing nicely within CEWE already. I always thought that only the online photo books were the growth driver, but with this information, the acquisition could make even more sense.

I did a little background research on these photo kiosks and it seems that they fulfil quite an interesting niche for customers.  We shoot more and more digital pictures and it seems that from time to time, people have the urge to print out pictures rather today or tomorrow than to wait 4-5 days and uploading them online.

Modern Photo kiosks often offer additional formats like larger prints or even more sophisticated Greeting card or invitation card formats.

On my past visits to a dm or Rossmann, I always checked on the photo kiosks and I was surprised how busy they are at any time of the day. Interestingly, I have seen branches where CEWE stations were next to Kodak stations in the same store.

From the perspective of the drugstores, these photo kiosks seem to be helping to draw customers into the store who might then also purchase something else. So these photo kiosks seem to look like a win-win. It would be interesting to know how the revenue sharing looks between Rewe/Kodak and the drugstores.

Some other aspects of CEWE

Governance/Incentivation

As a KGaA, the Governance is different to a normal “AG”. Effectively, common shareholders have no say who runs the company, this is solely determined by the “Komplementär”, in this case the foundation of the family that owns around 30% of the shares.

Therefore it is important to understand how Management is incentivized. In CEWE’s case, the variable component of the Management’s salary is relatively small and almost exclusively tied to EBT development. So no per share or Return on Capital measures.

There is a share option program but the amounts are rather insignificant.

From that perspective, incentives are not optimal. Interestingly, they still buy back some shares and report ROCE, but the variable component of the Board’s compensation really only depends on absolute EBT.

Share price momentum

Although it is not a criteria per se, the stock has positive Momentum. Looking at the long term chart, we can see that it is still below the ATH from COVID, bt it has been breaking out a little from a trading range recently:

In my screening model, the overall score at the moment is quite good, putting CEWE fromly into the top 10 of stocks that I monitor.

Summary & conclusion

Following the CMD material, I have become more optimistic about a potential longer lasting growth runway following the Kodak Moments Acquisition.

As mentioned above, I now better understand the motives and think that there is a potential for some additional growth if they execute that acquisition well.

I therefore decided to allocate 3% of the portfolio into CEWE at the current price of ~112 EUR per share. My expected investment return for this will be somewhere between 40-50% including the dividend yield, buybacks and maybe a little valuation uplift over the next 2-3 years. This is clearly not exceptionally high, but I think the downside is also relatively well protected at less than 9x EV/EBIT.

Due to the Governance topic (KGaA) and suboptimal Management incentives, I will most likely not increase the position much above the current level. For a full position, I would need better scores on that aspect.

The next milestones will be as every year, the result of the all important Q4 and then in 2027 the successful closing of the Kodak moments transaction.

Updates: DCC (sold), TFF (sold), EVS (hammered) & Rightmove (rumours)

DCC – post mortem

Let’s start with the positive case. I realized my DCC position recently as the share price (~64,4 GBP) approached the bid value (66,72 GBP) and the remaining upside was not so attractive anymore, especially considering potential GBP volatility for me as a EUR investor.

Looking back at the initial write-up, the result was pretty Ok.  

I made slightly over +50% over 3 ¾ years plus some more on the additional portion I bought after the first bid in May this year. This was within the expected range of outcomes:

However, and this is a big HOWEVER, this positive result was not driven by the business case that I had underwritten, but purely a function of the premium paid by the acquirer KKR.

Looking at the earnings history, we can see that DCC’s earnings didn’t improve at all since my purchase in late 2022:

DCC rather had to go through a painful restructuring because they found out that everything they acquired outside their core business Energy was rather not good.

To be honest, I didn’t see this when I invested back then. I rather thought that having 3 different “platforms” gives them a lot of flexibility to allocate capital.

Looking at the stock chart we can see that my entry timing was quite lucky, but then not much happened until very recently:

So the positive outcome of this investment was much more luck than my ability to pick an undervalued company with a great past that performed well.

I think this is/was maybe a major weakness of my investment approach: Just assuming that a successful past is a good indicator for an equally successful future, depsite some temporary headwinds. This can work, but it clearly doesn’t have to work.

What went well though was the decision to increase the position after the first bid. While this was not a huge performance driver for the overall position, it was a very low risk Special situation add-on.

Quick update: Just an hour ago, DCC announced that they sold the remaining business from the Technology segment for a rather “lowish” price. From a potential 125 pence “Sweetener” for this deal the actual outcome seems to be “only” 42 pence now.

TFF post mortem

Funnily enough, I funded part of my DCC position as mentioned above with a partial sale of TFF, which back then was my largest position. I just checked my files and I sold ~11% of my position back then for ~39,70 EUR per share.

TFF was my oldest position and the only stock remaining from the initial portfolio from December 2010.

So why did I decide to sell now ? To be honest, i had been thinking about reducing/selling for quite some time. I wrote about my doubts already in the 2026 performance review in January 2026 and subsequently sold my Laurent Perrier shares.

With regard to TFF,  I cautiously thought that maybe the worst is behind us.

And:

Then however came the horrible horrible Q1 (2026/2027) report in mid Septmeber which showed once again an acceleration of the sales decline, both in Wine and Whisky:

What really worries me now is the debt level of TFF. With declining Sales and profits, the 300 mn in net debt will become a larger and larger burden and refinancing this with the rapidly increasing interest rates especially in France is clearly not so easy.

What I find interesting, looking at the charts of TFF  vs. Pernod and Diageo, is that TFF’s share price for some reason kept up longer than the actual spirits makers:

One of the disadvantages of writing a blog is that when I write about a decision like this one, the risk is relatively high that I look like a complete idiot if the stock rebounds within a short period of time. Then the usual group of trolls will make nasty comments that I delete (of course).

I think that was also one of the implicit reasons why I didn’t sell earlier. Going forward, I think I will move from a “real time blog portfolio” to something like a “quarterly rebalanced watchlist” in order to avoid such “mental traps”.

In any case, after almost 17 years, I sold my TFF position which now was only 2% of the portfolio. My average purchase price (including a later purchase at a higher price ) was 11,75 EUR and I collected 4 EUR in dividends per share. That’s about 2% p.a. over almost 17 years. It improves a little bit taking into account the mentioned partial sale in 2022. But overall, the result was not great.

EVS

Luckily, I sold EVS in July because I didn’t feel comfortable after the CFO suddenly disappeared and numbers looked weak in an “event year” with Olympics and the Football Worldcup.

Yesterday, EVS drastically reduced their sales outlook for 2026 and the stock got hit really hard and was down -30% at the end of the day:

And this after being already down -30% YTD.

In this case, my timing was fortunately better than usual. 

Rightmove 

Yesterday around 4 pm my time, Rightmove suddenly jumped almost 15% because an outlet called “Betaville” mentioned that they heard about a rumor of take over interest for Rightmove.

No one knows if there is any truth in that or not, but the significant reaction in the share price in my opinion shows that maybe (and this is a big maybe), the worst is behind for the major classified/marketplace players.

CEWE KGaA – Good company but not a “Buy” yet ?

Upfront remarks & Management summary:

This is not a deep dive but more like my typical “first round screening” of a potential interesting investment. In the past, I would have not necessarily published it if I didn’t invest. Going forward, I will now and then publish these “initial assessments” mainly in order to receive feedback from readers who might see it differently. So please give feedback if you see things different !!!

As a Management Summary, I did not invest. Although I like the company, I could not build up the conviction for a 3-5 year investment case mainly due to recent slow growth and a somewhat risky acquisition. 

Company History:

Cewe Color traces its roots back to 1912 to a photo finishing lab in the Northern German town Oldenburg. And that’s what they did for the next ~100 years: “finishing” or “developing” Fotos from films that were given or sent to them. For the (few) younger readers: In the old days, there were real photo cameras where you took the pictures on a rol of film and you could only look at the pictures after they came back from the phot finishing lab.

In 1951 they introduced color pictures, 1994 they started to develop digital pictures and in 2025 they introduced the category that is today’s most relevant: The photo book.

in 2007/2008, CEWE became the target of US activist Guy Wyser-Pratte, who wanted CEWE to speed up its transformation into a digital player. However, in 2008, the activists lost interest.

As a consequence of this “activist attack”, CEWE changed into a KGaA structure in 2013, which makes it factually impossible to take over the company as the listed shares are effectively only non-voting shares.

Here are some current highlights:

This chart from the annual report is very interesting which shows the transition from analogue to digital over the years:

When Wyser-Pratt “attacked” the company in 2007, only~50% of the business was digital, however that changed pretty rapidly.

From different sources, one gets an estimated market share for CEWE in Europe of ~30% and an estimated market share in Germany of >50%.

Recent developments: 

Sale of Commercial Online Printing division – This was actually very positive news: Cewe published in May that they were selling their struggling Commercial Online Printing division to Cimpress. 

This seems to result in an one-off gain of around 50 mn EUR.

As we see in the numbers, the division was barely profitable and not growing but represented 10% of total sales:

More or less at the same time, CEWE announced an acquisition: They are buying the Kodak Moments business which is basically very similar to their CEWE in-store kiosk business from a US PE fund,

This is what we know from Kodak Business:

Purchase price: 88 mn EUR (including debt)

Sales 200 mn EUR

EBIT margin “mid single digits” – lest assume 5%

That means CEWE paid an EV/EBIT 8,8x vs. 8.3x for CEWE itself. The seller seems to be an American Private Equity investor, who bought this business and another one from the bankrupt UK Kodak pension fund only 2  ago.

I found some information about the business from 2023 where it seems that 40% of the Kodak moments business seems to have been generated in Europe, 3% in the US and the rest in Australia and South America.

So CEWE sold ~2 mn in EBIT and acquired 11 mn EBIT, which seems like an OK deal. The big question s of course if and how fast they can bring the Kodak Moments business up to CEWE’s standards with double digit EBIT Margins.

The main risk that I see is that CEWE’s German Board (one exception) might struggle a bit with the non-European parts of the Kodak Moments business. I am also not 100% sure in what condition this business is after years of bankruptcy and 2 years of PE ownership.

General development

In general, looking at different sources, printing single photos still seems to be in a decline, while photo books seem to be growing, at least from a value perspective.. To my understanding, the acquired Kodak Moments business includes both.

Another question is at what stage, Agentic AI might be an issue for “branded” Photo book offerings. My feeling is that things move quickly, but I have no idea if and when this could be a threat.

Other aspects:

What I do like about CEWE is that they report ROCE which is rather unusual for a German small cap. ROCE numbers are pretty OK:

Ebit margins are double digit, however since the Covid Boom, they have been going down a little bit.

10 year EPS growth from 2015 to 2025 has been ~10,4% p.a. which is pretty impressive. However, since 2023, EPS was rather flatish. The main growth came in the years up to 2022.

This is the EPS chart from Tikr:

Valuation & Share price:

Looking at the chart we can see that CEWE peaked during COVID and traded sideways until recently, underperforming both, SDAX and MDAX (before dividends)::

Recently the stock went up from the trading range as some market participants seem to see a better future.

Valuation wise, the stock is still relatively cheap.

Based on trailing 12M P/E, the stock trades at around 13x P/E vs. an average of 15x:

Pro’s & Con’s

  • still cheap
  • profitable
  • no debt
  • 3% dividend yield
  • sale of unprofitable division

+/- some share buy backs

  • low growth in the last 3 years
  • super seasonal business, all in Q4
  • KGAA Stiftung
  • EBIT margins creeping down
  • Kodak Moments acquisition risky
  • Large exposure to the German/European consumer

Intermediate conclusion

Although I kind of like CEWE, at this stage I don’t see myself investing into the stock on a 3-5 year horizon,

Yes, it’s cheap, quite profitable and the stock price has just trended upwards. On the other hand, I do see the risk that the recent acquisition might not go so smoothly and I am also not sure about growth prospects after that one time bump from the acquisition.

If I would be in the mood for shorter term trades, I might set up a 3-6 month trade trying to ride the current momentum, but the high interest rates make me nervous.

I also need to manage my exposure in the portfolio to the European consumer to which I am exposed directly and indirectly through stocks like Sixt, Fielmann, Thermador, Italmobiliare etc.

Therefore, for the time being, I am not investing into CEWE but keep it on the watch list.Upfront remarks & Management summary:

This is not a deep dive but more like my “first round screening” of a potential interesting investment. In the past, I would have not necessarily published it if I didn’t invest. Going forward, I will now and then publish these “initial assessments” mainly in order to receive feedback from readers who might see it differently. So please give feedback if you see things different !!!

As a Management Summary, I did not invest. Although I like the company somehow, I could not build up the conviction for a 3-5 year investment case mainly due to recent slow growth and a somewhat risky acquisition. 

Another Return of the Travel Series: Is it now time to buy Booking at 15x NTM P/E ?

Background/Intro_

Some readers might remember that I did a series on Online travel companies some years ago. Here is the link to the last post, including links to previous posts (2017 to 2022, time flies…)

I ended up investing for a short time in Expedia but, for some reason, never looked at Booking.com, which even back then was the clear market leader.

Looking at the charts we can see that Expedia and Booking have done OK. Booking actually did better than the S&P until early 2026:

Back then when I wrote the series, the newly launched Google Travel was the big bogeyman and mostly killed the pure “display aggregators” like TripAdvisor and Trivago, whereas the “Booking engines with inventory” like Booking and Expedia did ok.

Another interesting comparison is AirBnB and Booking. Comparing both since AirBnBs much hyped IPO in Decmeber 2020 is pretty interesting:

While Booking is still up nicely, AirBnB didn’t go anywher. for the last 5-6  years-

Under the hood however we can see Booking, with the exception of the Covid period, historically traded at a NTM P/E of ~25x whereas today it is only trading at ~15x NTM P/E-

This is the reason why I decided to have at least a first look into it, as a P/E of 15 for a “high quality compounder” is not a bad starting point.

Booking has changed over the past years

One of the most striking things about Booking is how they have changed their underlying business model over the past few years compared to when I started the travel series.

They always distinguished between Merchant vs. Agency bookings. A merchant booking is when you pay to Booking first and then Booking pays the Hotel/Airline/Car rental. An agency booking in contrast is when Booking is not involved in the payment and just creates the “match”.

This is how things looked in 2018/2019:

80% of Booking’s business was Agency, only 20% were merchant transactions. Now let’s compare with the first 6M 2026:

Today, 73% of the bookings are Merchant bookings and the merchant share is still increasing.

Booking initially focused on the Agency because this was market standard and easier to implement especially with the hotels but not very cash efficient, as they had to “front” all advertisement expenses and could only collect the commissions much later.

With the merchant model, similar to airlines or package holiday companies, they can create a nice, interest free “float” of customer prepayments. In total, that results in significant negative working capital, meaning that further growth actually creates capital instead of requiring capital which is a very nice position to be in.

In addition, Booking has diversified much more into apartment rentals,  airline tickets and car rentals. They don’t tell us how much the share of these categories is in USD, but this part from the 2025 report shows that especially airline ticket sales are growing significantly:

Booking is calling this the “connected trip” which is currently still a relatively small slice of the pie but seems to grow faster than the overall business:

Cash generation & share buybacks

Increasing the merchant model share means that Booking holding has been creating tons of cash despite nice growth in the past and uses most of that cash to buy back shares on top of a small dividend.

This is a chart from their latest presentation:

This TIKR chart shows how share count has evolved over the past 10 years:

With the exception of Covid, they have been reducing sharecount by around -5% CAGR over the past 8 or 9 years.

Geopolitical exposure

Travel and tourist related stocks like Booking are always exposed to Geopolitical tensions. As they mention in their Q2 report, the Iran war has dampened demand from the important Gulf region.

High fuel and ticket prices will also maybe lead to shorter holidays in many cases and less nights that are booked.

As we can see in Bookings 6M report, growth rates already came down in Q1 and further in Q2 because of the start of the Iran war:

Especially the Q1 number is quite surprising, as the war started “only” at the end of February.

Normally, such a (temporary) weakness in global travel has always been a good time to invest especially in a market leader like Booking. From the lows in the initial Covid months, the stock had made 4x in the next 5 years or so. But: Also for Booking, the perceived threat of “Agentic AI” has to be considered.

So let’s move on now to the Agentic Thread (MUSE & Co)

Booking is a company where many people have some experience with the product, myself included. I have to admit that I have some kind of love&hate relationship. I love Booking for doing initial research on hotels. But in many cases I try to find out after choosing an option if I can get it at least as cheap directly. Sometimes it works, sometimes it doesn’t.

A big risk in investing especially with “consumer stocks” is always to look at ones own behaviour and then make conclusions for all the other consumers based on your own behaviour. That only works, if your behaviour is similar to the majority of consumers. If not, this can land you in a lot of trouble.

So in this case, I don’t think that my own behaviour is a good proxy for all consumers. I actually enjoy doing research for a family holiday trip, which is something that most likely not a lot of people share. 

From what I am reading right now, Muse is not very good and makes a lot of mistakes. A friend of mine experimented with Clawbot, which also had its limits. But as ChatGPT, I do assume that those agents get better rather quickly. 

So the question is: Will a lot of people delegate more and more tasks to these agents and which ones ?

The big question one needs to answer is the following: Is, maybe, travel a category that gets more easily disrupted by Agents compared to buying a car, an insurance policy or even a house ?

My answer to that is: I do not know, but I guess Travel is more exposed to this than Cars or houses. The next question then is: Will Agents “cut out” the middle man (Booking) or rather use the middle man as an easy source in order to fulfil tasks ?

Those are very difficult questions which in the case of Travel, I am not able to answer.

One indication that it could take more time than current “Agentic maxxers” think it takes is this page from the Booking presentation:

I think it’s still kind of interesting that only slightly more than half of Bookings clients are using a mobile device. This is interestingly below the average in E-Commerce which indicates that travel might be a little bit different compared to buying a new vacuum cleaner etc.

Some statistics show that more and more people use Chatbots for planning a trip, which so far however has not structurally changed the business model of Expedia and Booking, as they were able to integrate themselves into those conversations. So there is clearly also a path, where Expedia and Booking remain (very) relevant even within Agentic commerce.

On the other hand, Booking’s fast growing segments “connected trips” and airline tickets could be the first ones to see some kind of disruption. 

But in any case, I find it much harder to underwrite Booking at 15x NTM P/E compared to an Autotrader at 12x or a Rightmove at 15x.  Maybe I am wrong here, but only time will tell.

I do think that the risk is clearly higher for Travel and therefore for Booking than for categories such as Cars, real estate and even insurance which is regulated.

Summary:

Not looking at Booking 7-8 years ago because they were expensive, was clearly a “failure of omission”.

However, despite the rather attractive valuation, in Booking’s case, I am less sure if and how fast Agentic E-Commerce could negatively impact the business model.

Letting an AI Agent book a (cheap) flight is clearly less a leap of faith then letting an AI agent buy a new car or even a new home for you.

I will keep Booking on my watch list and might revisit if it becomes even cheaper, but for the time being, I could not convince myself to establish a position in the stock, despite all the obvious qualities of the Business model.

Appendix: Good Podcast discussing Booking’s business model

Why Booking.com built a business competitors can’t replicate

and another one

Update Special Situations: Norma, Paypal & NEW: Delivery Hero (No action)

Norma Buyback Tender:

The original write-up is from mid-June and can be found here. Plus a same day update here.

Looking at the share price development, I clearly got out too early from this one at around 18,85 EUR per share plus dividend:

Overall, I was clearly lucky with the timing of the entry. I closed the trade early because first, I could lock in my expected return and secondly, I was a little bit “off grid” and had limited ability to react during the trading period of the tender rights.

The main difference to my initial case was that the tender price had been further increased from 20,87 EUR to 22,35. Interestingly, for the remaining shareholders, this is not really positive as more cash went to selling shareholders.

I had checked a few times during the trading of the tender rights and they were trading relatively close to their intrinsic value.

What I find quite surprising is that at the time of writing, the stock is still trading pretty high above my  “undisturbed” value before the announcement. And how long it took to come down from the “inflated” tender price. I have to confess that I don’t fully understand this.

Paypal Stripe/Advent offer Special Sit:

Here clearly my expectation of a higher bid from Stripe/Advent did not materialize but they rather dropped their effort.

As mentioned in the comments of the original post, I directly sold after this became public as I have no opinion on the longer term development of Paypal. This is what I wrote back then:

However one more thing is important to mention: This is a special situation investment for me. So if for some reason, Stripe & Advent withdraw their bid, I will sell, no matter what. For a “Value investment” I still find Paypal too hard at this stage. 

Luckily for me, the stock did not drop down to the “undisturbed” price of ~45 USD. So I could get out with a relatively modest single digit loss in this case.

I have to admit that I was already feeling a little bit insecure after Stripe closed the OpenRouter acquisition for ~7,5 bn USD a few days earlier. Stripe is a great company but they don’t seem have an unlimited budget for M&A as a financial intermediary.

As in all of these cases, there is always the risk that a case doesn’t work out. In my opinion, the most important part here is to stick to the original plan (i.e. sell) and try to find out if I have made any “a priori mistakes”.

In this case, the only mistake was maybe not to reduce the position after the open router acquisition from Stripe.

For the future, any public take-over situations with Stripe need to trade at a wider discount to account for this episode.

Delivery Hero/Uber take over Special Sit

As mentioned in my weekly links post, the UBER/ Delivery Hero take over could be an interesting Merger “Arbitrage” Special Situation.

In a nutshell, Uber owns currently around 25% of DHR outright and has launched a take-over offer in late August at an offer price of 41,5 EUR.

Expected closing of the deal is in the second half of 2027 and the acceptance hurdle for this offer is only 51% which Uber seems to have in the bag already.

The main risk of the transaction is clearly a relatively complicated merger control and approval process in many countries and especially an intermediate step where part of DHER’s business needs to get carved out and sold to a Private Equity shop called SSW Partners.

At the current share price of 36,85 EUR/share, the “spread” to the 41,50 EUR offer is 12,6%.

This needs to compensate for:

  • a relative long time horizon (long stop November 2027)
  • a relative high premium to the undisturbed price (+100%)
  • and the aforementioned deal complexity

This is the stock chart from Delivery Hero which shows the significant bid premium:

All my 3 AI Tools (Claude, ChatGPT & Gemini) were recommending not to establish a position due the complexity of the deal (carve-out requirement) and the significant downside in a “no deal” scenario if the “cost of capital” is 10 to 15% p.a.

Personally, I think especially countries like UAE or Saudi Arabia could become more risky with regard to merger clearance when the war in Middle East continues to spread.

So in this case I actually follow the advice and sit on my hands. I will revisit this by end of October to see if it has become more attractive, either by a lower price or some fundamental improvements.

Interestingly, both ChatGPT and Claude offered to build an Excel spreadsheet. Here are some screenshots from ChatGPT which look very professional:

I didn’t check all the formulas, but it seems to be quite good.

In addition, ChatGPT also is checking now 2 times a day for updates.I guess Claude can do the same easily.

Although AI tools don’t change the Special Sit game completely, it clearly makes a more “equal playing field” as it reduces the effort to get into this.

The main risk that I see is that the motivation to actually read relevant documents goes down even more and that it is hard to see if the AI Agent makes mistakes or catches everything.

Fielmann Group – Will “Junior” be able to execute the 5 year plan once again ?

DISCLAIMER: This is not Investment Advice. PLEASE DO YOUR OWN RESEARCH !!!!

Soundtrack:

There were quite a few songs that fit the topic, but in the end I really like Disco so ”Sexy Eyes” from Dr. Hook is my favorite;

Dr. Hook – Sexy Eyes • TopPop

Editorial Notes on AI use:

I do use AI tools (Gemini, Claude, NotebookLM) extensively during the research but I write everything “by hand”. In some cases, I will however copy & paste a summary or result table from a query after checking that the content is plausible. But I will always explicitly mention if I do this explicitly.

Management Summary:

Fielmann Group, the majority family owned German optical retailer has seen a significant multiple compression over the past 10 years despite a very decent operational performance since the Covid lows.

Based on a credible 5 year plan laid out in 2025, Fielmann is attractively priced and if they continue to execute under the leadership of the second generation family CEO, the stock offers significant potential over the next 4-5 years.

For this high margin, high return on capital business with a rock solid balance sheet and strong cashflow generation,  the current valuation of ~15 NTM P/E and ~3,3% dividend yield looks attractive. 

And here is the full write-up:

Quick Updates: Fuchs SE (Buy), Paypal Special Situation (Buy) & EVS SA Post mortem

Disclaimer: This is not investment advice. PLEASE DO YOUR OWN RESERACH.

Fuchs SE (Buy)

As mentioned in the comments of the initial write-up, I have re-entered Fuchs Common shares with a 2% position. I did sell Fuchs after a disappointment almost 1 year ago. So I was quite surprised that they actually announced “blow out” numbers for Q2 a few days ago:

I talked to some other investors about this and they mostly mentioned that this looks (once again) as a one-time effect with maybe compensating negative results some quarters down the road, very similar to what happened after the attack on Ukraine.

That most likely explains the very muted reaction to a 35% increase in EBIT in Q2 and a significant increase in the full year guidance that according to the release already is conservative.

I actually bought back the shares slightly higher to the level I solid them last year (33,50 EUR vs 31,50 selling price).

What I found especially interesting in the statement from Fuchs was the following passage:

“The strong revenue and earnings growth in the second quarter of 2026 resulted from robust sales performance, driven by pre-buying effects stemming from the conflict in the Middle East, limited delivery ability among certain competitors, and organic growth. “

Digging a little bit deeper one can relatively easily find articles that the Gulf region was and is a major exporter of lubricants and especially the underlying base oils that are needed for high performance lubricants.

In addition, on major base oil refinery in Qatar was directly hit by Iran according to this article:

“Approximately 44% of U.S. Group III demand is typically supplied from the Persian Gulf, but that supply is now largely offline. Damage to Shell’s Pearl GTL facility in Qatar—caused by Iranian rocket strikes—has halted production from a key source of roughly 30,000 barrels per day, with repairs expected to take at least a year. Additional disruptions stem from force majeure declarations by producers in Bahrain and the UAE, as well as the continued closure of the Strait of Hormuz, which has stranded product in the region. “

Although I don’t know exactly how Fuchs sources its base oils, it seems that for the time being that they are able to deliver while others have problems.

Of course the situation with Iran can change any day with a single Tweet, but I guess that some supply chain managers are maybe rethinking their dependence on Guld based lubricants which could be a structural opportunity for an independent player like Fuchs.

We will need to see how this develops, but I think Fuchs looks a lot more interesting now at least from my perspective.

Paypal Special situation (Buy) 

In March I wrote about Paypal for the first time and back then, despite being cheap, Paypal was one for the “too hard” pile for me.

Then, after the approach from Stripe and Advent I mentioned the following:

Last Friday, the stock traded at 55,5 USD, offering a 9% “discount” to the potential acquisition price which motivated me to buy a 1,5% position at that level.

The risk return ratio is not too bad at that level. The “undisturbed” price is ~47 USD and there is a pretty good chance of a higher bid either from Advent/Stripe or maybe another competitor might enter the race.

As always, one needs to prepare for volatility around any news in either direction but I think it offers a nice, uncorrelated “bet” on a potentially higher clearing price.

One key player here is clearly the new CEO whose massive bonus is tied to a stock price increase that to my knowledge is much higher than the 60,50 USD offered. So he clearly has an incentive to hold out for a high price OR a nice “golden parachute” from the buyers.

However one more thing is important to mention: This is a special situation investment for me. So if for some reason, Stripe & Advent withdraw their bid, I will sell, no matter what. For a “Value investment” I still find Paypal too hard at this stage.

At the time of writing, the Paypal share price has climbed back to 58,40 USD per share, a level where I would not buy (more). 

(for some strange reason, Google Finance says Paypal is now called Adobe 😉

The main reason for the recent jump seems that Q2 numbers seem to have beaten expectations.

EVS (Broadcast) SA – Post mortem

I had written up EVS SA (formerly known as EVS Broadcast SA) some two years ago. The thesis was the following:

So the company had ambitious growth targets, was relatively cheap and financially super solid.

Initially, the case went well, with 2024 turning out to be a really good year. 

However, 2025 started with a slight disappointment in Q1. Then the stock jumped as they had won a (biggish) contract for the Football Worldcup in Q2.

However, that was soon followed by disappointing 6M numbers. The preliminary 2025 numbers were not great, but back then the outlook for 2026 was still quite positive in March.

But then in May, together with the Q1 trading update, they already guided to the lower end of the range and the CFO lady suddenly left without direct replacement.

This was of course very disappointing and I started to sell part of my stake after that. We can also see that the share price is now lower than when I wrote up the stock in June 2024:

An EBIT /operating profit at the lower end of the 40-50 mn range would mean an EBIT similar to 2023 and that in a year with two very big events, the Winter Olympics and the Football Worldcup.

While that is not a catastrophe, they are now clearly far away from the 10% p.a. growth path that I had underwritten originally. To be honest, I don’t fully understand why the business is so weak. 

What I also found interesting, that Canadian listed competitor Evertz has been doing very well over the past 12 months at least looking at the share price:

While Evertz struggled a little bit in the US market, that specific passage was very interesting in their latest report (that includes Q1):

So while EVS claims that the war in the Gulf is the culprit for the unsatisfactory business, Evertz speaks of “revived growth” in the Middle East. That is quite surprising in my opinion and casts some doubts on the EVS Broadcast story.

So overall, I am not that confident in EVS for the time being and decided to sell my position entirely as I see better opportunities elsewhere.

Quick Updates: Frosta 6M 2026, Paypal vs. Stripe&Advent, Easyjet spectacle & DCC “Sweetener”

Frosta

Frosta, the German “Hidden frozen Food champion” that I wrote up in February already released 6M results this week.

Highlights: 

Overall sales volume increase by +11,7%. easily beating the market which was around +3%. The real kicker is that the Frosta Brand itself grew by +25% and seems to be further accelerating.

Among other things, Frosta has released two new lines of frozen meals: “High Protein” meals with more meat and “a la carte” restaurant quality meals. Both new lines are at a slightly higher priced point than the original.

I find this a clever strategy, not to increase the prices of their classic range but rather offer even better meals at a higher price point.

After tax income only increased by 2,4%. Gross margins increased a little from 48,3% 6M 2025 to 48,8% in 6M 2026, net income margin declined slightly from 5,5% to 4,9%.

However, the outlook for the full year is VERY positive.

If we take the two midpoints, 13% sales increase and 6,5% net margin, we would end up at 50 mn EUR net profit or an EPS of 7,35 EUR.

Considering that Frosta has ~10 EUR Net cash Cash per share, this translates into 13x P/E for a strongly growing company that is executing extremely well.

If we just compare this with the self proclaimed “Leading European Frozen Food” company Nomad foods, we can clearly see from whom Frosta is taking market share:

As always, Investors were not impressed very much:

I used however the opportunity to increase my Frosta position from 3,2% to 4,5%. And I will keep buying if the share price remains below 100 EUR.

Forsta is in my opinion one of these typical “Peter Lynch” investments: As a german, you can easily go into a supermarket, look how empty the Frosta Shelfs are and buy yourself a few packs to test the quality you get for the rather moderate price.

Paypal

In March I wrote about Paypal and just found it “too hard” for me, given my limited knowledge in the Payment sector.

Even back then, the rumor was that Stripe might be interested in Paypal but I found it not really realistic as there was a limited fit:

Now the Stripe rumour has resurfaced but with an interesting “twist”: Stripe and PE giant Advent (100bn AuM) seem to have teamed up offered 60,50 USD per share for Paypal, however the Paypal Board seems to have rejected that bid as too low.

The share price jumped to around 57 USD, leaving only a 5-6% spread. which indicates that some arb players seem to expect and price in an increased offer.

As it is quite early in the process, I will keep watching this. If the price goes down a bit and we would see a spread closer to 10%, this could be a potentially interesting special situation.

From a structural perspective, teaming up with Advent makes a lot of sense for Stripe because then they can choose exactly the parts that they like and Advents monetizes the rest. 

Advent also just has closed fundraising for its 11th flagship fund with a total of 26 bn USD in Commitments, so they do have some decent firepower.

Easyjet

Talking about increased offer: On June 29th, I had written about Castlelake’s attempt to take over Easyjet. Back then the stock was trading at 5,72 GBP and Castelake had increased its bid to 6,50 GBP.

On July 5th, Easyjet approved then an increased offer of 6,90 GBP. And only 2 days later, suddenly Apollo showed up with a 7,15 GBP bid.

Easyjet’s board quickly supported that offer and Apollo has now time until August 7th to come up with a formal bid.

So buying Easyjet back then would have been a good idea, but the Apollo move was clearly not easy foreseeable.

Interestingly, the spread this time is very small, so it seems market participants are expecting a higher counterbid from Castlelake.

In general, the UK market seems to be running hot with takeovers, Rotork/ABB is another example.

DCC

Finally a small update to DCC: KKR and DCC have now added a “Sweetener” to the deal: If DCC manages to sell its US Audio distribution business, shareholders will get an extra 1,25 GPB per share:

July 27th is now the new stop date for KKR to formalize the bid.

Fundsmith 6M letter – Active vs. passive, Momentum & Style change

Management Summary:

In this post, out of pure self-interest, I looked a little bit deeper into Terry Smith’s controversial 6M Fundsmith report and focus on the “Active vs. Passive” debate, how Fundsmith’s Buys and Sells look under my own Momentum scoring and some thoughts on changes in investment management styles. 

Intro & Background

Terry Smith, the outspoken Boss of UK “Quality Value” Fund Manager Fundsmith dropped a quite unexpected 6M letter to investors where he basically communicated a pretty drastic pivot compared to what he said over the past 15 years.

In an “unprecedented” move, he switched ~50% of the portfolio within 6 months which is very unusual for his fund. In previous years, annual turnover of the portfolio was on average less than 10%. 

His mantra of “do nothing” was repeated in every letter and often repeated in his talks. 

In the most recent letter, he blames, as several times before, “passive ETFs” for market distortions and claims that those active managers that are currently successful are most likely “momentum chasers”.

Fundsmith to be clear is not the worst active fund. With a TER of ~1% they are also not on the extremely expensive side and since inception, the track record is still pretty ok. However, a quick look at his recent fund factsheet shows that for the past 4 ½ years, the fund underperformed the MSCI World pretty drastically:

He underperformed both, in up markets and in the down year 2022. So it is clearly not a “low vol” effect.

Nevertheless I found that letter interesting due to the following aspects in which I will dive a little bit more:

  1. Active vs. Passive
  2. Smith’s somehow inconsistent treatment of “momentum” which is a factor I have been paying more attention to since some time now
  3. The question of how to generally shift/pivot/adapt an investment strategy (if at all)
  1. Active vs. Passive

I actually read the Substack post that Terry Smith referenced which can be found here:

It summarizes quite well the general view from many active managers why too much index investing is very dangerous and might end in a total collapse of the stock market. While there might be a (smallish) probability for this scenario, it sounds a little bit like the typical “Old man shouting to the clouds” cartoon.

On the other hand, the article also doesn’t really cover that as a whole, Active Management just has never really justified its rather significant cost.

In the “good old times”, active funds had been the gate keepers between individual investors and the stock market with the only alternative being stock brokers.

These days however, the ease of buying an ETF and the low cost is clearly a very attractive value proposition compared to “classical” funds where often still an intermediary is clipping an additional fee (and or the bank).

In the US, the largest market for funds globally, ETFs in general are also significantly more tax efficient than (active) Mutual Funds. 

Only claiming that there will be Doom with too many passive structures is not so convincing and rather looks like an attempt to scare regulators in protecting the still very profitable business of underperforming asset managers and wealth advisors. 

In my opinion, these days an active manager really needs to have a more convincing story than just that one from Mr. Evan-Cook. Your really need to offer something to investors that they can’t get through low cost Index ETFs which is not so easy.

Just a few days ago, FT Alphaville tried to debunk another narrative: That if there are only a few active managers left, there will be a big bounty for those remaining managers.

They argue that the opposite is true: As the remaining ones are the smart ones, there are not enough “patsies” to make the “big hay”:

In any case, it will be interesting to see how the active vs. passive debate continues, but there won’t be a magic turnaround any time soon in my opinion. Index ETFs are here to stay and the Active Management industry really needs to find ways to create actual value for investors in some way.

2) Momentum

In the letter, it almost seems that Terry Smith has written parts without looking at the whole “enchilada”.

On page 3&4 he shows a chart that Momentum is dangerously high as last seen in 1999 before the Dotcom Boom. And then, only a few pages later he writes the following:

We will take more account of momentum — both fundamental and share price — in our investment decisions. In particular, we will be much less willing to deploy the time-honoured technique of buying quality companies when they hit a glitch

As some of my readers might remember, I did start to include momentum into my decision process a year ago. But  in a less drastic way than Terry Smith and more “gradual”.

In my comprehensive Scoring system, Momentum is reflected by 4 indicators as part of an overall score that also includes “Quality” and “Valuation”:

For “momentum” my crude assessment looks as follows:

  • Current EPS momentum (i.e. EPS LTM is higher than the previous year): 1 Point if Yes, 0 otherwise
  • Stock price is above the 200 day moving average 1 Point if Yes, 0 otherwise
  • The stock price performance of the last 6 Months (1 Month lag) is positive or negative (1 Point of Performance is > +5%, -1 point if Performance is <-5%, 0 points otherwise)
  • The stock price performance of the last 12 Months (1 Month lag) is positive or negative (1 Point of Performance is > +5%, -1 point if Performance is <-5%, 0 points otherwise)

So overall, my “momentum score” can go from  minimum of -2 to a maximum of +4 within a total score that can reach, including Quality and Valuation, scores a total score of 18.

So for fun I just tried to score the stocks that Fundsmith sold and bought. Here is Terry’s summary:

And here is the table scoring Terry’s stocks, both, the buys and sells with my crude momentum measure:

Two things stand out in aggregate:

The stocks that he sold, on average, look indeed worse from a momentum perspective than the ones he bought. And the stocks he sold are a lot cheaper than the ones he bought.

It’s also interesting that only 3 of the stocks he bought would get a maximum Momentum score in my system (GE Vernova, TSMC and Nextpower). Some of the stocks have rather negative Momentum under my definition (Uber, Netflix & Veeva).

It’s also obvious that he wanted to have some exposure to the Datacentre /AI theme via TSMC, GE Veronica, NextPower, Legrand and maybe UBER.

Overall it looks to me that he still focuses on fundamentals but looks for more “positive fundamental momentum”. 

One question I have been asking myself is why he didn’t sell some of these stocks earlier. One example which I have looked into under another context is Essilor Luxottica. Here is the chart of the implicit NTM PE over the past 10 years:

We can see that until the end of 2025, the stock was valued at 40x NTM P/E, far above the average.

If we look at the margin and Return on Capital ratios over time we can see that after the merger between Essilor and Luxottica, margins never recovered there previous level and Return on Capital was a depressing mid single digit.

That begs the question why you would want to own such a stock at such a valuation in the first place.

Anyway, Terry Smith clearly now wants to avoid “unloved” stocks and is looking to invest more into stocks that do at least from a fundamental perspective well, even if the new stocks are on average significantly more expensive than the sold ones.

With such an approach, in my opinion, his “do nothing” mantra won’t work, because in the current environment, fundamentals can change ven more quickly than before.

It will be interesting to see if and how fast he will turn over his portfolio going forward.

3) If and how to shift/pivot/adapt an investment strategy 

One “peer” to Terry Smith is Nick train from Linsell Train funds who has a similar “quality focused” approach. In his 6M letter (Global Fund) however, he is rather adding to his losers than selling them. One prominent example is Intuit:

But buying a consensus AI loser stock today doesn’t mean arguing no risk from AI (or anything else we haven’t yet seen coming). It means taking a calculated risk, based on

likelihood and the trade-off with price, and accepting the emotional discomfort of appearing unconventionally wrong. To give a pertinent example, Intuit was easily the Fund’s worst performer in June, declining 21% in USD terms, down now nearly two-thirds from last year’s highs. Whilst 2025’s valuation was arguably steep at a c.2.5% free cash flow yield, the collapse to what is now over 10% feels egregious. As above, we think it likely that the prior

bullishness resulted from the general extrapolation of past successes – with, it must be said, some justification: Intuit has grown revenues organically at double-digit rates every year this decade, whilst its EPS is up 4.5-fold versus FY2016. But the forward bearishness, predicated we assume on acute (but typically unsupported) fears of AI disintermediation, feels disproportionate. The non-GAAP multiple on next year’s EPS (which management still guide to grow at c.16-18%!) is now down to 11x. To achieve a normal nominal return (say the US market’s historic 9% p.a.) now implies negative forward earnings growth. As little as a year ago, analyst debate focused on whether Intuit could sustainably hit 20% revenue growth versus the prior mid-teens rates

I think the Nick Train vs. Terry Smith “contest” is an interesting case study on the merits of changing your investment approach abruptly.

One needs to mention that Nick Train’s track record for this fund is even worse than Terry Smith’s, underperforming the MSCI World by a pretty wide margin since inception in 2011:

Overall, I think in every long investment career, it will be necessary to change and adapt one’s approach to investment in order to stay relevant.

The most famous example here is Warren Buffett who changed his approach fundamentally at least 2 times. From Graham Deep Value to Quality to “Full scale take-over conglomerate” investing. With his initial approach, he would never had been able to reach the size that he has reached today. The same with listed-minority investments in general.

From what I have seen, a rapid increase in AUMs for any manager is often in the end much more a curse than a blessing. Yes, you earn a lot more fees but unless a manager significantly adjusts the strategy, returns will suffer after a certain increase almost inevitably.

The question is clearly how to do this in a way that does not create confusion on the investor side and is hopefully constructive for the future results.

In Terry Smith’s case, I am struggling a little bit with his previous mantra that “do nothing” is the one and only thing and then abruptly change that within a 6 month period. My feeling would have been that he should have toned down the language a little bit earlier already, unless he really did this pivot on short notice.

In Nick Train’s case, doing nothing (or not much) after now being down since inception is maybe also not 100% optimal. 

For a lot of institutional investors, 3 years are maybe the maximum they can tolerate underperformance before they pull the trigger. Both Fundsmith and Lindsell &Train are clearly past that mark.

From my perspective, every active fund manager should realize that luck is a big part of the game and when things are good, one should give some credit to good luck instead of claiming all the outperformance due to superior skills. I guess that might make things a little bit easier when inevitably things don’t look so great.

In any case, I do think that a shift in strategy should be prepared and executed including relevant and documented changes in process and also personnel.

What you clearly also need is some patience. Don’t expect that a structural change will improve performance on day one. This will need time.

In any case, as mentioned above, Active Equity Management is facing a lot of headwinds any way, which makes it even more difficult to dig yourself out from an “performance hole”.

Summary:

It is obviously too early to tell if and what we can learn from Terry Smith’s recent actions, but on the surface they look a little bit like a “panic move”.

Going forward, Lindsell & Train will be a good comparison because they seem to keep doing what they have been doing and are even doubling down on their losers.

In any case, for me personally it is clearly some kind of evidence that completely ignoring “momentum”, being fundamental or purely stock price driven is not a good idea. “Do nothing” in my opinion is harder than ever and maybe not the dominant strategy going forward. In my opinion, using momentum as an additional factor in stock picking and portfolio management can clearly improve the process to a certain extent.

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