Brødrene A & O Johansen A/S vs Solar Group A/S – A short comparison
I always wanted to have a quick look at A&O and was finally motivated again reading about it several times in my Twitter timeline. In my All Danish Stocks series, A&O didn’t make the cut because I had already Solar in the portfolio, but still I want to look at them as this often yields some insights into the other company.
Both companies are headquartered in Denmark and in principle distribute supplies for craftsmen/installers.
From what I understand, Solar Group is focused a little more on electrical equipment, A&O has a broader assortment but focused on renovation and remodeling. A&O Johanson has a small B2C segment that makes up ~12% of sales but less in profits, as margins in B2C are smaller.
A&O is active in Denmark, Sweden and Norway, however 90% of sales seem to be in Denmark. A&O has a dual share structure, with “super voting” shares owned by the family and CEO giving copntrol to the family. Also Solar Group has a dual share class structure, with the majority of the votes owned by the heirs of the original founder (4th generation).

