System1 (or under its old name Braijuicer) is a good example for a stock where it didn’t pay off to hold if we look at the chart:
I had looked briefly at them when Ben from Wertart bought them in early 2016 but back then didn’t take the time understand what the company was all about. After the huge drop I decided to have a deeper lok at the company.
This is not investment advice. Please do your own research and don’t follow any anonymous bloggers.
Let’s continue with this nice “anti Buffett” stock from my post last week.
The people / founders
FitBit’s original founders from 2007, James Park and Eric Friedman are still on board.
Interestingly, although both ar only 41 years old, FitBit was the third company they founded together.
The other companies were Windup Labs, a photo sharing company they sold in 2005 and Epesi, a B2B software company that didn’t work out.
Although I wrote a lot about Watch companies over the past few years (Swatch part 1, Swatch part 2, Hengdeli, Fossil part 1, Fossil part 2, Movado, Richemont), no investment came out of it. However I had a lot of fun researching these companies so it was time well spent.
When I initiated the series in 3 years ago, Smart Watches were a big thing and especially the Apple Watch was perceived to be the “Swiss Watch” killer, which, as we know now didn’t happen as they seem to coexist quite well.
Besides Smart Watches, Fitness Trackers were the “hot shit” and especially VC backed FitBit that IPOed in 2015 was taking oer the world.
This chart shows Fitbit against Fossil (blue) and Richemont (green) and we can clearly see who had staying power and who not:
SIAS is an Italian motorway operator that I bought at the height of the “Euro crisis” in 2012 and sold 2 year later with a nice profit of more than 100% including a special dividend.
Looking at the long-term chart, selling in mid 2014 was not such a bad decision at least for the next 3 years (although in general my timing skills are clearly far below average):
It took more than 3 years to surpass this level but then interestingly the stock more than doubled within a few months.
Looking at the aggregated numbers we can see an interesting pattern:
In my initial post for Dom Security, I lined out why the Commercial Lock business is very attractive in my opinion. As a result, most businesses enjoy nice margins.
Kaba, the Swiss company was always the number 3 with some distance to market leader Assa Abbloy and allegion.
However in 2015 Kaba finally managed to merge with he German family owned Dorma in order become a much larger and diversified Group. In theory Dorma was a great fit for Kaba as they were specializing more in building access systems which should compliment Kaba’s locking systems nicely.
Looking at the stock price, investors liked the merger until end of last year:
Paul Hartmann AG is a 200 year old German company active in the healthcare sector, This is how they describe themselves:
Criteo is one of the few Non-US success stories in the Tech sector. Criteo was founded in France in 2005 and quickly became one of the leading “Adtech” companies in the world. Criteo successfully IPOed 2013 on the NAsdaq and quickly reached a market cap of more than 3 bn USD.
Criteo is an “Adtech” company. What it does is the following: It is primarily a tech version of the classical Advertising Agencies: Clients use Criteo to maximise the value of their online ad dollars spent which should turn into as many clicks and sales dollars as possible.