Provident Financial (PFG): A very profitable subprime lending company run by a “Crook” ?

Provident Financial is a UK-based “financial service provider”. What makes Provident “special” is that the company is extremely profitable:
Market Cap 4,2 bn GBP
P/E 16,1
P/B 5,7
ROE 47%
Among its shareholders there are many “famous” investors for instance Marathon AM, Neil Woodford and Tweedy Brown.Stock analysts are quite bullish, according to Bloomberg 9 out of 12 have the company as “buy”, although the target price at 31,00 is only a few percent higher than the current price.
The stock has done pretty well over the last years, “the great financial crisis” had almost no impact on the share price:





