System1 (ISIN B00B1GVQH21) – Warren Buffett “Collateral Damage” or Structural Headwinds ?

System1 (or under its old name Braijuicer) is a good example for a stock where it didn’t pay off to hold if we look at the chart:

I had looked briefly at them when Ben from Wertart bought them in early 2016 but back then didn’t take the time understand what the company was all about. After the huge drop I decided to have a deeper lok at the company.
The business