Amaysim (AU000000AYS5) – The “Freenet of Australia” ?

Business & Business model:
Amaysim is a 320 mn AUD market cap Australian company which went public in July 2015 and offers mobile subscription plans without owning the physical network in Australia. So they are effectively a reseller (like Freenet in Germany). As a specialty, they do not package the plans with “free” phones and long lock in periods, but offer “clean” and customer friendly contracts which can be canceled on a monthly basis.
Essentially, this is a distribution / billing service. Their value proposition both, for the networks and end clients is that they can offer this service better and cheaper than the networks. If they can do this, then it is “win win” for both sides.





